Last year I wrote a very controversial blog post about Google Adsense Not Working In Africa. Now I decided to come with a follow up because I noticed some improvements(++ to Google Africa).
Check out this picture then we proceed.
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My cry about Adsense - Adwords in Africa was the fact that most of the ads were not about things African internet users could relate to in their daily lives compared to the ads they see on TV or Magazines. Imagine an ad about hotels in California on ubstudents.com, can the students pay for a hotel in USA? Hence they don't click on such ads and we make nothing form our traffic. [ Seun Osewa do you see where I was coming from ].
But with Ads like the one in picture above, Google adsense begins to make more sense to my users and it begins to generate more money. If you own an African web portal and you are an adsense publisher, I guess you might have noticed these ads from MTN. I found them on ubstudents.com and on bushfalling.com . Gradually Google adsense is working in Africa but not yet up to 20%, we need more companies to start using adwords which I am currently advocating and slowly but surely, we will be making some money from our traffic.
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