Saturday, May 17, 2008

How Microsoft Can Answer Google in Six Months

Microsoft has been investing billions of dollars to catch up with Google on Internet Business.
But I think they have all the money and power to catch up but they have been doing so the wrong way. To me they are not getting it right because they have never had such a rival before.
Microsoft did not grow up with the internet, so they dont understand how to fight someone who actually made the internet valuable (Google).
I have a simple idea:
Microsoft should make Adcenta free of charge to advertisers for six months and the game will change.

What does that mean ?

What I mean is, Microsoft should make advertising on all their websites (via Adcenta) free for the next six months, alongside Microsoft should put engineers in place who will monitor the Adcenta system and the comments from the user base ( which will grow very fast in terms of users and feedback, because the ads are given out for free but still competitive).
This simply means many people will get to try Microsoft Ads even if they are using Google ads. From their comments and feedback Microsoft will then be able to improve their online advertisement targeting technology to compete with Google and even beat Google.

How Bad is it ?

The bad side is: Microsoft will get to loose soo much money from advertisers, but when the people use free advertising they will get use to the Microsoft platform. When they are asked to pay sometime in the future, users wont see any reason to leave and besides the system will be improving from their comments to suit them. This is what they did with windows some years back and this is what Google is doing with Google Apps for your domain. Is Microsoft Too Blind to see this ??

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